Among the measures, An Post will give away €1,000 of direct mail marketing services to 1,000 small businesses on a ‘first come, first served’ basis.
Ireland’s nationwide postal provider An Post is committing €2m worth of practical supports to help Irish SMEs get back to business and selling online successfully and sustainably.
The measures include three strand that can be accessed by registering for the An Post Advantage Card through anpost.com/commerce and post offices.
“By adding the power of post and the convenience of the local post office to deliver a personal, human touch, we can give Irish companies a real advantage in the national and international marketplace”
The first measure includes discounted prices of 25pc on parcel services for the duration of Covid-19.
The second measure is a €1m marketing fund offering €1,000 worth of direct mail to small firms for a local advertising drive or as part of a larger marketing campaign. These will be allocated on a first come-first service basis from Monday 24 May.
The third measure is a dedicated e-commerce advice hub providing information and expert tips for help SMEs to start trading online, with links to the Local Enterprise Offices (LEOs) and other SME networks.
Bringing Irish SMEs into the online world
Garrett Bridgeman, managing director of An Post Mails & Parcels, explained that this is the first phase of a support programme for SMEs with a new direct mail service for consumer product samples and a regional initiative centred around local Post Offices also being put in place to assist small firms.
“Small businesses are transforming to meet the needs of customers and An Post’s expertise and reach is helping Irish SMEs open up for business, even if their door is closed,” said Bridgeman.
“There’s lots to be learned from the global e-commerce players in getting the digital impact, service quality and customer focus in place from the start. By adding the power of post and the convenience of the local post office to deliver a personal, human touch, we can give Irish companies a real advantage in the national and international marketplace.
“Also we’ll have emission-free deliveries in every Irish city by the end of this year and we’re already swapping out diesel vans for our electric vehicles in towns and suburbs across the country. There’ll be over 1,000 electric An Post vehicles on Irish roads by 2021 and we know this is of growing importance to online sellers and shoppers,” Bridgeman added.