Marketing and sales platform ActiveCampaign is to create 200 new jobs in Dublin with the establishment of its first European headquarters.

In an investment supported by the Irish Government through IDA Ireland, ActiveCampaign intends to hire people initially in the areas of support, sales, customer success and marketing.

Since the software-as-a-service (SaaS) company announced its focus on customer experience automation earlier this year, thousands of new European businesses have subscribed to the platform, bringing the total number of customers to over 75,000.

“Dublin’s talent and its tech ecosystem make it the perfect place for our first European office”

The Chicago-headquartered company is investing heavily to support this rapidly growing European market, which is its second largest.

Law of traction

ActiveCampaign’s founder and CEO Jason Vandeboom said the company is expecting great traction and opportunities in the UK, Ireland, France, Spain, Italy, and Germany.

He said the company’s plans for this region are broad, including hiring staff that can support customers in their preferred languages as well as launching country-specific marketing efforts.

“ActiveCampaign is quickly becoming the marketing and sales platform of choice for growing businesses in Europe,” said Vandeboom.

“We are committed to helping these customers continue to grow and see no better way than to do that locally. Dublin’s talent and its tech ecosystem make it the perfect place for our first European office.”

Commenting on ActiveCampaign’s decision to establish its new office in Dublin Mary Buckley, executive director IDA Ireland, said that high growth international companies continue to be attracted to Ireland due to the ease of access to a talented workforce and the ability to scale their operations quickly.

“IDA Ireland supports ActiveCampaign’s ambitious plans to grow a team of talented people at this exciting time of expansion for the company.”

Written by John Kennedy (john.kennedy3@boi.com)

Published: 21 August, 2019